It’s always so many opportunities, too many possibilities, yet too little time and resources. 

Time to bring in clarity and systems into your organization


You know your business can grow bigger, but you are struggling to figure out EXACTLY how and where?

The best way to check your back is by using a mirror.

Similarly, uncovering clarity and structure in your business is best done with someone who has walked in your shoes. Someone who is:
  • A strong practitioner who has tried, failed, and learned the right ways to save you from unnecessary waste of time, money, and frustration.
  • A sounding board who fully understands startups and is willing to provide expert advice like a founder/owner for your business.
  • A fellow entrepreneur who understands the struggles personally and is able to provide perspective in shaping your decision and leadership style.

Yes, you could spend big bucks and months searching for the perfect hire to help you. But good hires are hard to come by, and this long hiring cycle can ultimately hinder growth.

Or you could work with me - You will leave with a clear and organized frameworks that you can always refer back to move your business forward confidently, and I will guide your team in executing them. It's like having a no-strings attached co-founder to help you sprint towards growth!

You are in the perfect place if you want to...

Breakthrough current performance with fresh perspective

Increase the maturity of your existing product function

Provide support to your technology and design leaders

Put in an experienced leadership in defining a clear branding and product strategy that the entire company can align around, while establish agile systems for development efficiency 

Go to the next round of funding fast

Increase the perceived relevance of your branding and product which go beyond just being effective, and truly loved by users

Alex Kim
Co-founder & President at Paywatch

Sasha advised us to successfully go from seed stage to growth ($10mil funding), helping us automate sales while revamping our product. Perhaps just as equally important, she has great EQ, is always respectful, mentors and motivates people. I personally learned so much while she was with us. I wholeheartedly recommend businesses to work with her!

Brian Behm
Founder at No-System

I've been working with Sasha for 3 months now on reorganizing my fashion brand. She's been very helpful and insightful. I appreciate that she hasn't been afraid to tell me when something isn't working and to share when something's good and is worth keeping. If she were a psychologist you could call it 'business talk therapy’. I'd encourage you to give her a chance. I'm glad we did!


Ever approachable, and refreshingly honest, I count myself incredibly lucky to have been on the receiving end of excellent advise from someone that I greatly admire for her multiple career achievements. Sasha is intelligent, savvy and eloquent, which makes her the perfect sounding board when it comes to seeking professional feedback.

Lauren Zelek
Founder at Zelek International

Sasha is not only a fantastically successful female entrepreneur, but a hands-on and supportive champion of Founders. I appreciate how deliberate and direct she has been with her feedback and suggestions as we grow and scale ZI, and I look forward to continuing to partner with her to serve our audiences and succeed in a market we do not see many women leading!

Who is it for?


experience LOW SALES OR stagnant growth

still not profitable after 3 years



HAS No product nor team

(= Ineffective product-market fit or unit economics)


Series A

(= No go-to-market strength)

Do it for you:

Do it with you:

Do it yourself (steps by steps):

I get it, because I’m a practitioner

I been through A-Z:

I scaled hungry before:

12 under 30

30 under 30

40 under 40

2x idea to exit as a sole founder

I'm a BFF (Best Founder Friend):


Total company valuation that I've built /fixed:

over USD400 million, mostly from scratch

award winning serial entrepreneur:

PROFITABLE under Bootstrap and UNDER A million funding

FAVFUL: Founded, fundraised, profitable and sold to a Japan listed company in 2022 as a sole founder

Vice president Product

C.riously: One-person led million-dollar consumer brand

My portfolio

founder & ceo

HAPPYFRESH: Led strategy and development of branding and product /platforms that enabled over $200M valuation

BOOSTER: Led and scaled the development from MVP to enabling over $14M funds raised using T-shirts

Product manager

Aladdin1: Cut platform relaunch delay from 144 weeks to just 8 weeks through operational streamlining


iPrice: Conducted user research and analysis among 30M monthly visitors to inform 6-month product release cycle

Paywatch: Strengthened scalability potential to transition from seed to growth-stage ($10mil funding)

Led strategy and streamlining of development and growth. 

After (3 months):
  • Established systems across mission and vision, product, marketing communications, and business levers for cohesive business positioning
  • Scalable pricing strategy and an automated sales funnel 
  • Conversion landing page with +267% visitors and +47% leads within a month
Led development of branding, platform & processes in launching 1 consumer webapp, 1 consumer mobile app, 2 system mobile apps and its expansion into 3 countries within 6 months' time.

Today (2021):
  • SEA's fastest growing online grocery delivery platform
  • Over 100,000 products
  • Over 278 supermarkets
  • 3 countries
Led vision, mission & overall strategy as the sole founder in launching the platform and raised $1M within the first 6 months; led monetization to positive earnings within 24 months time; and led merger & acquisition effort.

Today (2022):
  • Sold to a Japan listed company
  • Malaysia's first & only beauty social commerce
  • Community network of over 150 million social media audience reach
Led cross-national development team (Washington, Boston & Kuala Lumpur) to launch a spinout t-shirt fundraising platform for T-shirt manufacturing company CustomInk that allows end-users to raise money and awareness by creating custom t-shirts.

Today (2021):
  • Absorbed by CustomInk
  • 95,026 fundraisers
  • 1,089,390 t-shirts sold
  • USD14 million raised through the platform
Led streamlining of development and operations.

After (3 months):
  • Refined branding
  • Rebuilt 1 corporate site, 1 commerce site and 1 commerce app. 
  • Went from 0 to having 86 live merchants (offering 2045 SKUs)
  • A successful relaunch recognized by the Ministry of Entrepreneur Development and Cooperatives (Medac) in Malaysia
  • Enabled global trading in over 45 countries.
Led strategy and development of branding, product, and sales funnels. Enabled a lean and efficient business by leveraging and automating daily operations such as manufacturing, logistics, marketing, and online and offline distribution.
Led user research and analysis.

After (3 months):
  • Data informed 6-month release product roadmap